Cal Harrelson

Sales Associate

YOUR SOUTH CAROLINA REAL ESTATE EXPERTS

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About Cal Harrelson

Cal Harrelson is a 33-year full-time Realtor in the fastest growing U.S. County (Horry) and Georgetown County, earning #1 sales status and TOP PRODUCER OF THE YEAR and LISTING AGENT OF THE YEAR honors many years; and receiving the Realtor Image Award, “Reflecting the highest integrity in his real estate business as voted by his peers”, as reported in The Sun News; and where Cal has negotiated $350+ million in sales.  In addition, Harrelson has been involved in his community through Rotary International, Boy Scouts of America, March of Dimes’ Walk America, Church deacon board as Chairman, Chamber of Commerce as President, United Way, American Cancer Society, SC Crawfish Festival, etc.    


In 1986 Harrelson founded The Harrelson Group, Public Relations and Marketing firm in Pawleys Island, S.C.  Clients included resort development, financial, professional, industrial, retail, trade, political, cable television, civic and others.  He developed and implemented public relations and marketing plans to accomplish client objectives through communications methods including:  News media relations, special events/community development, internal communications and collateral materials.  Harrelson has been particularly successful at identifying and handling client news and feature material to earn media exposure in National wire services, The Today Show, National Public Radio, CNN, the Washington Post, local and regional television, Golf Digest (center spread), Southern Living (front cover) and in every daily United States newspaper.  Proper marketing is key while selling real estate.  That, along with pricing and product, is most important.


As President, Georgetown County Chamber of Commerce in 1990-1991 following Hurricane Hugo, Harrelson arranged a private meeting with President George H.W. Bush in the Roosevelt Room of The White House West Wing, where he asked the President for positive comments about the battered South Carolina Coast before the National press.  Cal also created what is todays’ most popular and sought after Chamber program, Leadership Georgetown.


Previously, Harrelson was the Director of Reagan-Bush Campaign ’84 for South Carolina, Directed successful Congressional campaigns; and he was Director 

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Harrelson Biographical Sketch



of fundraising for the South Carolina Republican Party. In addition, he has been Director of Santee Cooper Country (Division of S.C. PRT), directing National and regional promotion of recreation and tourism around Lakes Marion and Moultrie.  As director of public relations for Olan Mills’ funded Wachesaw Plantation in Murrells Inlet, SC, Cal helped launch public relations activity for this successful private upscale first-ever Intracoastal Waterway residential community. 


Harrelson’s education includes Heathwood Hall Episcopal School in Columbia, South Carolina, where he lettered in five sports, and The University of South Carolina, where he was an active member in leadership with Kappa Alpha Order.        


In summary, Harrelson’s professional experience has ranged from regional and national marketing/business development of upscale real estate developments, investment and second-homes; to building tourism trade for resort communities; and to the giving of his time for the betterment of his community, thus, named a “Kentucky Colonel”.  Cal is also an artist, painting the South Carolina State Palmetto Tree called “Calmettos” (www.Calmettos.com) that are hanging in such places as the SC Governor’s Mansion, halls of Congress, SC State Museum, SC Statehouse, the home of US UN Ambassador Haley, home of US Swiss Ambassador Ed McMullen; Trump Tower, California home of The Beach Boys keyboardist Bruce Johnston, radio personality Laura Ingraham, golfing legend Jack Nicklaus, Lt. Col, Ollie North, the Weather Channel’s Jim Cantore, Jay Leno and more.


Cal and his Clemson Tiger wife, Julie, are the parents of a son, who has taken to his Dad’s love of hunting, fishing, mountain-biking, hiking and the noticing of all things small in the woods and in life.  They also claim three State Dog Boykin Spaniels.  Calhoun, a South Carolina native, appreciates all aspects of South Carolina having lived in the Midlands, Upstate and along the beautiful South Carolina Coast.  Cal’s grandparents moved to the Coast in 1924, after which his Grandfather became the first Mayor of Myrtle Beach in 1938.  Calhoun is a great nephew of US Vice President, John C. Calhoun – the only Vice President ever under two Presidents. 


The combination of local knowledge and contacts, 33 years selling real estate in his Coastal market, coupled with proven marketing capabilities, should make Cal Harrelson the choice to take charge of selling your Coastal home for top dollar.


GOOD MARKETING + GOOD PRODUCT = GOOD RESULTS


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